What's Inside You was founded in 2009 by the collaboration of Eleonora Carisi, owner of the concept store You based Turin and fashion blogger for with a young italian brand Toy for Joy by Cecilia Cordiale. After years of collaborations the two actually go in the same direction until they decide to merge all in the brands What's Inside You. The collection was launched at You store and sold exclusively on Thisisamaze.com, international portal dedicated to the online shop for women and men.
Today the brand has grown and sees the creation of a Black Label collection, curated entirely by Eleonora Carisi and sold in other stores around the world, plus exclusives collaborations for You shop from Cecilia Cordiale to the illustrator Oisin Orlandi and photographer / filmmaker Ivan Cazzola with a special limited tees edition.
What's Inside You will not stop at one woman, but wants to embrace a wider audience, women who know what they want and are not afraid to express themselves in their different facets, different women every day, always unique. From romantic tones with pink dresses that go down smooth on the body suitable for any occasion, till the most "stringent", always with a hint of sensuality as the transparent tone on tone ; leggings with leather patches, over size to carry on long tones from black to gray and white introduction of a 'darker atmosphere descends on clothes always with a long tissue research.
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Contact
info@freetobeyou.it
