In the late 19th century Lewis Haslam, a Lancashire mill owner and politician, began experimenting with aeration; trapping air within the warp and weft of fabric. The result was a cellular cotton fabric that provided a barrier between the warmth of the skin and the chill of the atmosphere and in 1888 the Aertex Company was formed.
Aertex continued to influence the sportswear scene into the 1980's with manufacturers like Adidas utilizing the properties of the cellular cotton fabric. George Best was seen to wear such a shirt when he played for the San Jose Earthquakes in 1981. Throughout the 80's and 90's Aertex faced fierce competition from other 'performance' fabrics but still contiued to feature where breathable fabric matters most - in garment linings and, of course, underwear.
Today, it seems that the performing arts has taken over from the world of sport with Big brothers big mouth presenter Jeff Leach and Dirty Pretty Things lead singer Carl Barat wearing Aertex in their respective high profile and spotlight hot work places! Of course, you don't have to be a celebrity to wear todays Aertex.
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